Atelier Reservé and Fresh ’n Rebel: Colour, Fashion, and Sound at Amsterdam Fashion Week 2024
On September 6th, a unique and inspiring show took place in Amsterdam where fashion and technology merged. The show by Atelier Reservé, powered by Fresh ’n Rebel at Amsterdam Fashion Week 2024, showcased the vision of both brands on colour and innovation. This was an event you would have wanted to attend.
Published on: 25 October 2024
Fashion Meets Sound
At Atelier Reservé, it’s all about sustainable fashion and creating one-of-a-kind pieces. Add Fresh ’n Rebel’s colourful mobile accessories, and you have a collaboration like no other. The result? A show filled with vibrant colours and sound, elevating personal expression to a whole new level. "Colour is a language of its own," say the designers of Atelier Reservé. "We want people to express themselves in their own way, and our designs make that possible."
Wouter Lugard, Marketing Director at Fresh ’n Rebel, adds: “Sound and fashion are both powerful ways to express who you are. By combining our colour palettes with the bold designs of Atelier Reservé, we’ve created an experience that stimulates both your eyes and ears.” And trust us, it was truly an experience.
A Show You Need to Feel
Attendees were immersed in a world of innovation and reuse. Imagine meditative soundscapes that brought you complete calm, while you recharged yourself—literally. Our Powerbanks ensured that everyone’s phones were powered up.
And as the cherry on top, there was a culinary experience where the chef didn’t keep his outfit clean—on purpose! This symbolized how biodegradable materials can be used to dye clothing. All accompanied by music, of course, from none other than Fresh ’n Rebel’s speakers.
The Essence of Circularity
Atelier Reservé’s collection, titled "The Essence of Circularity," was an explosion of colours like black, bright pink, purple, and indigo. Upcycled and sustainably dyed fabrics took center stage. And let’s not forget the five custom-made Clam Ace headphones that made a fashion statement all on their own. This was the perfect blend of style and technology.
Drinks & Beats
What’s a fashion event without a party? After the show, the volume was cranked up during the iconic ‘Drinks & Beats.’ The vibe? On point. The music? Even better, with DJs FRIZZO for Fresh 'n Rebel and Romée Avril for Atelier Reservé behind the turntables.
With this unique collaboration, Atelier Reservé and Fresh ’n Rebel not only showed that fashion and technology can seamlessly come together but also demonstrated the power of colour and innovation. An experience we won’t soon forget.
