Fresh 'n Rebel - Be Bold. Choose Different.
At Fresh ‘n Rebel, we believe that choosing different by being bold is what makes you, you. We support you in being authentic and expressing yourself in your own way, because we realise that individuality is a rare thing. With an inspiring campaign giving center stage to our brand ambassadors, we’re launching our powerful brand claim: “Be bold. Choose different.”.
For this campaign we teamed up with 3 artists that are the perfect representation of the brand claim. These brand ambassadors were invited to tell their personal and unique stories at places that feel special to them. Join them and us in a journey to find your bold side and dare to choose different.
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Davina Michelle
SINGER // SONGWRITER
Davina Michelle is a Dutch award-winning singer from Rotterdam, known for her YouTube channel and viral cover of “What About Us” by P!NK, her participation in the Dutch TV show ‘Beste Zangers’ and her performance of ‘Sweet Water’ during the intermission of the Eurovision Song Contest 2021.
According to Fresh ‘n Rebel, Davina Michelle is a talented artist who loves and excels in music, is bold at heart and values doing things her own way – the perfect match with the brand claim.
Tim Wes
CREATIVE VISIONARY
Tim Wes is a Rotterdam based visionary bridging creative disciplines. It’s almost impossible to describe him in just a few words, because there’s hardly anything he can’t do. He played at Noorderslag and North Sea Jazz, performed at Paradiso, directed various films and displayed his creative work in multiple expositions, including at Art Rotterdam.
With a passion for uniting various art forms, genres, generations, ethnicities, and institutions, he reminds us to focus on our similarities rather than differences. Tim’s mission is to inspire a diverse group of creators and enable audiences to escape their own mental landscapes. Fresh ‘n Rebel marks him a great inspiration and a worthy ambassador of the brand claim.
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Arantxa Oosterwolde
DJ (ARRA) // MODEL
Arantxa Oosterwolde is a Dutch-Surinamese model and DJ (Arra), based in Amsterdam and Berlin. She starred on the cover of Vogue Netherlands and played at various music festivals such as Amsterdam Open Air, DGTL and ADE.
Her goal in life is to enjoy every moment in the present and unite the black queer community. In her music, she seeks to bring the sound of freedom to the dance floor. For Fresh ‘n Rebel, she is the embodiment of boldness and expressiveness and the perfect ambassador of the brand claim.
OUR STORY
Every day we strive to create mobile must-haves that can reflect your unique personality and style. From our colourful designs to our high-quality materials, everything we do is driven by the urge to help you express yourself in a way that’s truly you.